Finding your future customer

Finding your future customer

The one thing that I’ve found disruptive organizations doing really well, with intention and focus, is that they define and chase after their future customers. Because that’s the only thing that will align the organization to make the tough choices and investments...
What is disruption?

What is disruption?

Each Monday, I’ll be posting a piece that will be a theme we carry for a week. Here’s this week’s theme – What is disruption? I’m frequently asked this simple question and I give a simple answer—it is a painful change. The reason I answer it...
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